London's private members' club scene is experiencing a surge in openings, with the Pembroke, Annabel's, and other notable establishments joining the fray. This boom has sparked questions about sustainability and the potential for an overabundance of clubs. The Pembroke, in particular, is a massive seven-storey Victorian building in Belgravia, attracting attention and investment of over £100 million. However, concerns arise regarding the viability of these clubs, especially with reports of resignations and the potential impact of tax regulations on non-doms. The industry insider's perspective reveals a complex landscape, with a high number of clubs and potential openings, and a debate on the appeal of real connections in a shallow social media world. The history of private members' clubs in London is rich, with distinct waves of development, and the city's influence spreading globally. Yet, the question remains: can London support another large private members' club amidst an apparent outflow of potential members and a competitive market? The Pembroke's success hinges on its ability to establish a unique selling point and build a community, with the industry's skepticism about the focus on facilities over people. The future of London's club scene is uncertain, but the ongoing debate highlights the evolving nature of social and leisure spaces in the city.
